Brand Brand Brand!

A funny thing happened last week. One of our dealers said: "We actually sell more product with branded areas. Sort of like a shop in shop..than they do with suites or categories of product." I believe a mix of suites, branded areas and product walls is probably the best way to merchandise and drive sales. I found it funny that in our industry most "showrooms" do not get this yet. Just like at all the high end department stores or boutiques. Brand drive sales.