Example Bad Booth Design
Not very inviting. Are you scared to go in?
The joke of the show was this booth was called the "Death Star" not because it was all black and reminded people of Darth Vader, but because it had two narrow entrances…Make like Luke Skywalker and fly in! I'm not trying to hate on this booth design, but 99% of the other booths at the show was open and inviting, but this was not. I understand what they are trying to do with hiding their product and being "exclusive." Well, we were working the booth across, and no one entered this booth. Why, cause the brand…Is not a BRAND that matters yet…or the fact anyone heard or care of. Where does my opinion come from? #ISH #KBIS #ICFF #DWELL #SEMA #MAGIC #AVN #CAPSULE #PROJECT