My definition of brand: Everything you do must reflect the image and brand you are/portray/represent
Two branded pen giveaways from two opposite spectrums. Guess which one is the premium brand.
Guess they heard my thoughts....
much better
This may all seem silly. But in order to reflect the price and the brand and the feeling you get from the "brand." You must have collateral, brochures, catalogs, showroom, environment, packaging, signs, marketing...and so on .....no confusion or disconnect on what you are selling.
We are selling luxury. We are selling lifestyle. We are selling status. We are selling feelings.
We are selling brand.
Otherwise, go use or the Bic pen you got at the Best Western to sell your product.
Here is one of my tricks of sales. When a vendor comes to town, or when a brand is specific topic with a dealer, I will try to use that/their pen. Makes them feel special. I have also done the opposite where I use a direct competitor pen to discuss the brand I am selling. They see it as ironic. I see it a talking point and to discuss why our brand is better than theirs...without ever mentioning their brand (cause its on the pen).