It seems every store has their own loyalty and rewards card. How about one that combines non competing retailers. Check out my new wellness card by Rite Aid.

How about a loyalty and rewards card that covers Gas, Phone, Shopping and Drugs?

Affiliated Marketing has been around forever. Think of my earlier post. Its a referral. In the web world, that referral or click or sale may generate a commission to you.

I always wondered why non competing companies don't do more of this. There are already collaborations like the Harley Edition for FORD, or a designer who does a collaboration with a store or another brand in cross branding.

The idea behind this is simple. Be able to build rewards, track info, and maintain or lock that customer in using your company as much as possible.

At the end of the day. Its about selling as much as you can, to everyone and anyone and to repeat that business.