Individualization and Choice has made it to marketing promos
Knowing one promo doesn't fit all. Brands are giving the end customer a choice
Recently found this flyer at one of our dealers. This flyer tells me two things. #1 The Milwaukee brand teamed up with this specific distributor to promote its tools. #2 More importantly, and the main topic of this post, is that brands realized now, one promo or giveaway may not work or be enough to entire one to purchase. As I always talk about in the past, luxury..individualization, customization are now the norm...its about choice. This promo allows you to make that choice. And in turn, probably makes you more likely to buy.