Some customers you need to fire.

What do I mean by firing a customer? Sometimes it is best to part ways with a customer or even a potential customer.

In this world, there is too much opportunity for business with partners and customers who do value your business, your efforts, and your results for them.

Sometimes you have to analyze if the Return on Investment of any customer is worth the effort or work to service that client

Everything has an opportunity cost.

If you spend a disproportionate amount of time dealing or taking care of a customer with the return on investment that is low. The a lost opportunity cost of taking care of a better client or new potential client that gives you a larger return on investment.

Some of you hear or know of this is the 80/20 rule. 20% of your customers drive 80% of your sales.

I'm not saying to fire all your small customers. You need them to grow and become a large or more balanced part of your portfolio. What I am saying is if you are spending 10% of your time on a customer that does 1% of your sales. You are wasting the 10%. You could be out there with the 10% growing the customer that does 25% of your sales or taking the customer who is 7-10% of your sales and making them 15-20% of your sales.

Some people treat sales or the world like spaghettii . Throw it all against the wall and see what sticks.

One of the major rules that I live by: Dont MAJOR in MINOR things. Know when to triage, know your sunk costs, and know your opportunity costs.