Merchandising 101
They make it real simple stupid for you. Good - Better - Best
Dont confuse the customer. Offer good - better -best in each category or style. This is where alot of business fail. They believe they cant lose the sale so they try to be and sell everything to everybody. Business need to understand who their customer is.
Keep it simple like it is done here with King Heaters. They make it simple no brainer for you. They TELL you want is good and what is better..and what is best. They clearly mark the difference in warranty the wattage differences. If you didnt know anything about heaters. You know BETTER is better than good.
If I was merchandising a decorative showroom...I would carry good - better - best in two traditional vendors, two transition vendors, and two contemporary vendors. With this you have two options at each price points and two options at each design level.
A certain showroom in NY..which I wont name is very successful in qualifying the client. If the client is looking for mid price transitional product...the showroom only brings out the displays and walls of the "better" pricepoint with 3 brand/style options and perhaps a 4th in the "best" pricepoint for inspiration. They dont bring out the "good" pricepoint or have knockoffs or other random contemporary brands or pricepoints to confuse the customer.
Keep it simple and tight. Give the consumer a small range of choice. You make the sale.