Its always nice to receive the extra swag or details from a purchase you were not expecting.

Taylor Swift's new CD contained faux polaroids picture extras for actually buying a CD.

Yes..I admit it. I actually bought a CD. You were expecting me admitting to like Taylor Swift? I bought this CD vs downloading the album because when an album is great, I do both. I like the tactile stuff...with the digital stuff. Besides 1989 was a great year for me. :)

The cool thing and the secret to winning fans and champions of a brand or product is the extras one receives without knowing it. Its like when you buy that sweatshirt, and there is a hidden detail that only you know. I used to sell to and buy from a website called Digital Gravel. They always had the latest street fashion and gear. The amazing thing though, when shopping with them...as in Taylor's CD...Digtial Gravel would always throw in extras..like stickers, photos, posters, patches, keychains and even extra product. This is done to win you over ..not because of what you bought...whether you are satisfy with that or not, but the extras is what built or is building the brand..the stores brand..or in this case...Taylor Swifts's brand.

This applies to even non giveaways. In sales, its the extra things one does that separates the brand.