Value is not defined by price
A retro ad from Coca Cola that explains it all. #LAX #RubyDiner
The best is always a better buy. Value is not about price. Value is what you get for that price. Majority of the time, a purchase is an emotional action. How does it make you feel. What status does it say about you. What genre or style does it reflect in your personality. Some times, the feeling you get from knowing you bought the best and never doubting the quality, the meaning of the brand, and the other non quantifiable qualities. The Best is always a better buy. You will never regret it.