Jordan releases the Jordan Future. Leading the way to the FUTURE of Jordan
#Jordan
Nike released its Jordan 10 in Feb. Sold $35 Million on the first day. For example Adidas sold $40 million of its Derrick Rose shoe in a year. The Jordan Brand sold 2.25 BILLION Dollars of product in a year. Why and how? Remember what I said about what a brand represents? Hows its packaged, how its marketed? First and foremost, Jordan is about being a winner. Six time NBA champion, multiple MVPs and Scoring Titles. His name defines the best. Nike took the Jordan Brand and made his signature shoe the latest in cutting edge design and technology. It represents the best. And that is why it sells.
all in the details. #packaging #fingerprint
